Goodwill is essential for any business and good service is paramount to keeping your customers.

As Jerry Flanagan said:

“ Customers are like teeth. If you do not look after them, they go away one by one until there are none left.”

It is a pity that so many service providers do not give sufficient attention to their service delivery.

You get a real shock when you find out that an item that you just purchased is not working as it should or is defective and you paid a great deal of money for it.